The Power and Profit of Creating Information Products and Internet Promotion

Recently an old friend who was visiting Las Vegas asked me about the Internet and my online marketing experiences. He’s a long time marketing pro with a very niche business, now retired.

He’d never done much online promotion or marketing and he asked me how it all worked. Well sorry, but that would take more than a Starbucks visit to explain.

So I told him a story that got him laughing, which I’ll share with you too. Then we did a little experiment, right from Starbucks, which I think you’ll get a kick out of as well, especially when you can duplicate this yourself one day.

First, the story – Then some tips you can use:

It was a rainy Saturday and my plans for the weekend had been cancelled and I was bored. You know how boring Las Vegas can be, right? top packaging design companies

I looked at my “To do” list and realized that I’d been procrastinating. So, you might think I’d go to work on that list. Not so fast. I had another idea, which ultimately proved once again, the power of the Internet. But more on that in a minute.

I decided to start an online group for people who’ve been accused of being procrastinators but wanted to prove that they are not procrastinators. Silly, right? yup. Eventually profitable? I’ll show you.

I am no online techie. I learned to create simple web pages and blog pages, which are now easier than ever and with no technical skill. So, I decided to play around with my idea.

I wrote a special report page for those who’ve been wrongly accused of procrastinating.

This was designed as a humorous piece and thankfully, according to most reports, it proved to be just that, from chuckles to LOL.

I wrote a silly piece that since a true procrastinator would never join such an organization, the provisional memberships were always terminated within 24 hours by the Chairman Of The Bored.

This termination letter was proof that anyone actually joining couldn’t be a procrastinator, thus proving to all who’ve ever accused them of same that they were wrong, etc.

Well, this is all just goofy right? Right. But, and here’s the lesson and maybe even for you an AHA. I sold this thing. Sure, for only $7.00, but people were not only paying for it, they were buying memberships to send to friends, etc, too. Now I didn’t make any huge money from this, but it was fun.

Then later I realized that I could give these memberships away and ask those who got theirs to let their friends know about it too. This “silly idea” built my online mailing list considerably, added new customers for other products and services who, in turn, told others, and so forth.

That’s the power of digital or information products and that’s why I encourage anyone with any kind of business to learn and understand the basics of creating your own online promotions to products or market other people’s products as affiliates and earn a commission.

A digital product can be nothing more than an email with a commercial purpose, a zero cost special report or a multi-part paid training program.

When I got the rights back to a book I wrote I turned it into a digital product and sold more copies at a higher price than the publisher ever did with the printed copy. I saw downloads overnight from Riyadh (Saudi Arabia) to Ramat Gan (Israel) to Detroit.

But when it comes to online marketing, creating and promotion, people feel stuck sometimes, and that’s understandable, because I did too early on.

The power of the Internet is further demonstrated by the fact that I, an almost Internet illiterate only a few years ago, could develop online products and courses now sold around the world.

I began developing products and courses that I wished I’d had in my early days of Internet marketing.

They hype is that it’s “easy.” Well, it’s not that easy, but it’s a lot less complicated than what I had to learn 6 years ago.

Here’s another quick example of having the power of online information products.

I was able to demonstrate this for my non-Internet savvy friend at Starbucks. I said I would take him out for a nice dinner but that I would get the money from a quick online promotion. I took three of my most popular products and knocked down the price by $100 for each one of them. So, two of the products were now $47 each and one was $97. A great deal and savings for anyone interested, right?

I sent an email to my list promoting this special for one day only. By the time I returned home there was more than enough response to use the money for a very nice dinner for three of us.

That’s just one example of the power of digital/information product marketing. While there’s time involved in creating anything, you can promote and market online quickly. Since I have no production costs on my digital products, I can literally give them away, though I don’t recommend that. People frequently don’t respect the free product offers and I do that mostly to build my mailing list and see proceeds from “upsells.”


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